2018 FOBBA Conference  - Initial Feedback

Thanks to all members who attended the 2018 conference earlier this week at Deerhurst Resort in Huntsville. While we’ll have more information available to you in future newsletters and on the website, here is some initial feedback:

·    The marketing sessions led by Roger Brooks were fantastic. In the first session, Roger went through everyone’s websites (one by one) providing valuable suggestions as to how they could be improved. With more than 90% of bookings coming either directly from our websites, or having first reviewed our websites, this is your most important marketing tool. As quickly became evident, there were some common themes. Too many words and use of generic terminology. Briefly and succinctly, you must focus on what brings guests to your area and the top 5 reasons why they should stay at your B&B rather than anyone else’s. Use pictures, not words. Provide sample itineraries that show you care. Make sure that your website allows guests to book online. Your website should be mobile friendly. The list of points goes on and on...   

·    Other sessions provided low cost tips on how to identify and market to guests within your niche. For example, if you are all about cycling, how do you attract cycling guests. 

·    At the FOBBA AGM, we heard report from the board executive [Click here] for the AGM booklet. We also elected a new board.

·    The new 2018 FOBBA brochure was presented and 25,000 copies are now in distribution. You’ll either receive yours from a local FOBBA member or in the mail from the office.

·    We drew a winner in the contest on last year’s brochure. Congratulations to Monica Pyear who wins a free night at any FOBBA B&B. And thanks to MoonStone B&B which hosted Monica and submitted her coupon.    

·    The lumberjack themed dinner was great fun with entertainment provide by a talented musician named Jamie Williams – a real one-man band!

Dinner Photo 2018 Conference


·    On Day 2, we had a FOBBA breakout group discuss the impact of industry change on our B&Bs and on FOBBA. Thanks to Rob Fulton of the Association of Independent Hospitality Professionals (AIHP) for leading this session. Members had the opportunity to provide thoughts on what does FOBBA does and changes we should consider. For example, while Quality is an important guest requirement and must be associated with FOBBA membership, the 5-star amenities rating may be have passed its due date given the availability of guest ratings on TripAdvisor and Google. The board will discuss how to follow-up on this workshop and seek additional member input.   

The members in attendance found the conference very useful and many commented that more members should attend. As we’ve said before, the conference is a significant member benefit as our main vehicle for delivering member education and support. The sessions and speakers we now have access to via Resorts of Ontario surpass anything that FOBBA was able to deliver on its own in the past. So, if you didn’t attend, please consider attending next year. 

Thank you to our 2018 Sponsors and Industry Partners! 

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Silver Sponsor


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Bronze Sponsor

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